Manufacturing unit:
It feels like Fashion has been hit by a typhoon to the core during Covid-19 Pandemic. The manufacturing of the AW’20 was stopped during the lockdown period. Every day we hear news of export houses closing down as the pre-pandemic orders remain dropped. The iconic fashion shows also stand stagnant.
Online Industry:
But on the other hand, we also see boom in 3D design, online fashion shows and online retail industry business. Now that people prefer not stepping out of the house, they’ve indulged in online shopping even for designer wear.
Haute couture designers that used to only fix a store visit meeting upon appointment are also taking online video call appointments. They’ve used holographic images, deluxe and sophisticate technologies.
Business:
Business during this lockdown has slowed down. People have become sustainable and are buying what comes in their basic necessities as of now. They’ve cut short on their expenses on clothes cos most of the people are working from home or have lost jobs or have financial crunch. The business got slow cos of the 3 months of lockdown which costed a lot of daily wage workers and fashion staff their jobs. A lot of buying house and export houses have shut down or have cut down on the staff.
Future:
Being optimistic and positive seems a little sceptical currently but there is a glimmer of hope for awaited future. Luxury brands like Chanel, Tiffany and co, Bulgari and Louis Vuitton had a price hike post lockdown in many countries including China. The price went up as high as by 5-17% in the range of bags and accessories. They have to make it up to the losses that emerged as a result of lockdown as several lives of the manufacturers stay downright. The companies have stated their support to the manufacturers via price hike.
Life of a Designer 